History
SFG Australia Limited (ASX: SFW) was formerly known as Snowball Group Limited (ASX: SNO).
Snowball was formed in 1999 and shortly thereafter acquired a financial planning business and an established accounting practice. In December 2001, Snowball listed on the ASX through a reverse takeover of Fleet Capital Limited. Since its listing, Snowball has grown both organically and through acquisitions, acquiring various financial advice, wealth management and associated accounting businesses, including the Western Pacific dealer group, and more recently Officium Capital and the Western Pacific practice based in Cleveland, Queensland.
On 26 June 2011, Snowball merged with Shadforth Financial Group Holdings Limited (Shadforth), a preeminent national financial advice group. Shadforth was formed in 2008 specifically to create a federation of established, independently owned financial advice firms located in major centres within Australia (with the oldest tracing its heritage back to 1924). These firms broadly shared a common set of values, ethics and aspirations, and had been collaborating informally on best practice ideas and advice implementation solutions for a long period prior to the merger of these firms in 2008.